PALO ALTO, CA — Homeowners, driven by both aesthetic desires and functional necessities, “are doubling down” on their investment in remodeled bathrooms, with vanities increasingly assuming center stage as the primary component for the remodeling projects.

That’s the key finding of a major new study about bathroom remodeling trends conducted by Houzz Inc., the Palo Alto, CA-based online platform for home remodeling and design. The 2022 U.S. Houzz Bathroom Trends Study, released today, is based on a survey of more than 2,500 homeowners who are in the midst of, are planning, or have recently completed a bathroom renovation, according to Houzz.

“Bathrooms have always been a top room to renovate and we’re seeing that homeowners driven both by aesthetic desires and functional necessities, are doubling down on their investment in these private sanctuaries,” said Marine Sargsyan, Houzz staff economist.

“While the cost of products and materials has increased due to inflation and supply chain disruptions, renovation activity remains strong, propped up by high home equity and homeowners’ desire to stay put, given limited housing supply,” Sargsyan added.

Houzz’s survey found that more than three-quarters of surveyed homeowners (76%) upgraded their vanities during primary bathroom renovations, “turning vanities into a focal point as one of the few areas of the bathroom to offer a splash of color,” with 30% of surveyed homeowners choosing wood, followed by gray (14%), blue (7%), black (5%) and green (2%), respectively.

Three in five homeowners chose custom or semi-custom options for their vanity.

According to Houzz, increased costs are often tied to projects with major changes such as upgrades to home systems, which remain the most frequent enhancement in the bathroom (62%), up 3% from last year. Top home system projects include ventilation upgrades (59%) and heating installations such as radiant heating and tankless water heaters (14% and 9%, respectively), Houzz said. More than one in five homeowners increased the size of their bathroom during renovations and three in five bathrooms are 100 sq. ft. or more following renovations, the company added.

Additional findings from Houzz’s study include:

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