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When Heart Evangelista posted what she was doing in her Instagram story, we knew we had to get more details before the official launch on November 24.

"Because it shouldn't cost you one arm and one leg to become a better self. I also hope that everyone has the opportunity to become their own boss," she posted. "My own beauty company, Living Luxelle, is for everyone. We make sure that all our products are top-notch! And because you ask for it, I make sure that feeling good and looking good is achievable and affordable."

This is what we currently know. Heart Evangelista and her sister Camille Ongpauco support Pure Living, and they both value the importance of self-care. "I have always been self-aware. What I do can be very tiring sometimes, so self-care and health are very important. I am also very aware that as age grows, it has many effects on your happiness. . Therefore, I really think that it is the best way to come up with a business that can meet all basic needs effortlessly and promote self-care to some extent, especially during a pandemic. After all, I No longer young, as an actor, this is the smartest way to invest," Heart said.

Camille is also used to running businesses, but what many people don't know is that she is also passionate about beauty and health. In this new attempt, she said: "In terms of food, I ventured into this field because I believed my sister's opinion of Filipinos. We all thought it was time to change the mindset that girls should only take care of themselves. Facts. The pressure faced by men is actually the same, so it basically helps them make decisions when choosing the product that suits them best. She and I have the same view that beauty and health are suitable for everyone."

There are many aspects to self-care, and this is what Pure Living provides. It has three brands-Luxelle, Ultima and Vitasense. Luxelle is the brand's premium skin care series, including 24k Gold (anti-aging, brightening, moisturizing), Clear (removing acne, oil control, deep cleansing), Glow (brightening) and Soothe (soothing, calming, protecting) categories. It even has skin care tools such as RF Beauty Wand, Dualuxe Facial Cleanser and Nano Ionic Face Steamer.

Ultima products focus on overall health, such as dual-nozzle aromatherapy machines and a variety of fragrance oils for you to choose from. There are single scents and mixed scents suitable for various moods and occasions. During the holidays, try these limited edition pine needles, cinnamon and vanilla fragrances.

Finally, Vitasense. This brand ensures that you are clean and fresh every day. Choose from their Neo series shower heads and fragrance injection filters, and even Prima series filter kits for kitchen sinks and bathtubs to ensure that you and your house are clean and tidy.

Now the next question is, how to use these products? Heart and Camille want to empower Filipinos, especially considering everything we all have experienced due to the pandemic. With the help of Pure Living's direct selling platform, they provide everyone with the opportunity to start their own business.

"I really like self-care, feel good about myself, and be healthy. I think it's very natural. The beauty line and working with my sister are all because of the nature of my job and the contact with many people. You will understand Their worries, and are often asked what I am doing, this is my way to show them what I love and help them to a certain extent," Heart ends.

To learn more about Pure Living, please visit this link.

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