KYLIE Jenner fans believe they have finally sussed out her baby boy's name after following a trail of clues.
But the U.S. Sun can exclusively reveal the truth behind online speculation that her son is called Kristan.
The trademark 'Kristan Wolf Enterprises' that sparked the rumors is, in fact, not related to the Kardashian-Jenner clan.
Kristan Wolf Enterprises is operating under the name Heraldo Farrell, who owns other trademarks such as Multiverse of Madness.
This string of businesses has no ties to the Kardashian-Jenner trademark attorney, as the family typically files with their attorney of record Jennifer Ko Craft.
An online internet theory speculating Kylie's baby name could be Kristan was confused with the fact that Kris Jenner did actually file a trademark under the same name - but for caftans.
The U.S. Sun previously revealed Kris Jenner filed a trademark for Kristan on February 25, 2022 - shortly after Kylie gave birth to her son.
According to the United States Trademark and Patent Office, the mark covers “tops as clothing, bottoms as clothing, caftans and loungewear.”
The name of the company appears to be a combination of Kris’ birth name, Kristen, and caftan, a clothing item The Kardashians star often wears.
Viral TikTok user Gay Man with a Spray Tan also broke down the confusion between Kris' caftan clothing company and Kylie's potential baby name, as Kylie's middle name is also Kristen after her mother.
The Kardashian enthusiast pointed out that if Kristan truly was Kylie's name for her son, she would have filed it under Kylie Jenner Inc., as she did for Stormi.
Kylie has remained tight-lipped about the little one's identity, only posting photos of his feet and hands on social media.
She and Travis have also yet to reveal the youngster's name after retracting their original pick, Wolf.
The name change came after Kylie's ex-BFF, Tammy Hembrow, pointed out that her six-year-old son shared the same name.
However, Kylie claimed that the name Wolf "didn't fit him."
Fans have shared their theories as to what the new name could be, suggesting the monikers "Butterfly," "Astro," and "Jacques" - a nod to his father's birth name.
Rumors have also circulated that Kylie will release her son's name during the second season of her family's reality show.
Even though Kylie has not announced her son's name even eight months after his birth, she did file three new trademarks for her daughter's growing Stormi World brand.
Kylie filed three new trademarks for Stormi World on August 24, 2022 after not touching the name since February 2019.
The first of the three trademarks is for "advertising and endorsement services" to "promote the goods and services of others."
It also describes "retail store services" including "gifts; general consumer merchandise; apparel; apparel accessories; toys; sporting goods; beauty products; cosmetics; skincare and fragrances."
The second trademark filed for Stormi World details: "Toy figures; doll accessories; dolls; drawing toys; infant toys; mechanical action toys; electronic action toys; play sets for action figures and soft sculpture toys."
The extensive list continues on including "bath toys; puzzles; party games; toy jewelry; bats for games; puppets; hand-held units for playing electronic games; children's educational toys for developing fine motor and cognitive skills; musical toys; toy food; toy cookware; toy cameras; baby gyms; playground balls and sport balls."
Finally, Stormi World's third trademark includes clothing items such as "coats; dresses; footwear; headwear; jackets; jumpers; loungewear; rompers; scarves; shirts; sweaters; undergarments; socks; hosiery; swimwear; cloth bibs; gloves; sleepwear; one-piece garment for infants and toddlers and costumes for use in children's dress up play."
Stormi's potentially budding business empire has been long underway.
Kylie first ensured her daughter had a trademark on both her name and for Stormi World as the toddler had barely turned one year old.
The trademarks Kylie filed for Stormi, now four, back in 2019 included the same descriptions, although three years later, fans have yet to see a product or service produced from the trademark.
Meanwhile, as Kylie is setting Stormi up to grow into her multi-million dollar empire, the star has entirely snubbed setting up a business path for her newborn son.
Although the boy is now eight months old, fans still do not know the baby's official name since Kylie changed it from Wolf.
No trademarks have been filed for Kylie's son.
The entire Kar-Jenner clan has been following Kylie's footsteps and The U.S. Sun previously reported on the Kardashian family's big plans for their kids to take over their $3billion empire.
The Kardashian-Jenners are setting their children up to take over the empire, as the stars have filed various trademarks for their children.
Kim’s children North, nine, Saint, six, Chicago, four, and Psalm, three, Rob’s daughter Dream, five, and Khloe’s daughter True, four, all have the same trademarks as Stormi does for Stormi World with their names on it.
True also has a series of “True & Khlo” trademarks filed in January 2020.
One covers: “Retail store services featuring gifts, apparel, apparel accessories, cosmetics, skincare, beauty products, bath and shower products, hair care and hair styling products, furniture, home furnishings, home accessories, textiles, linens, bath and shower accessories, travel accessories and cases.”
The second is for “belts, bottoms, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, tops and undergarments.”
The third is for “travel cases,” while the fourth covers “bath products, body sponges and loofah sponges, bathroom caddies for household use, bath accessories, namely, holders, toothbrush holders, toilet paper holders, soap dishes and soap dispensers, and wastebaskets.”
The final trademark covers "hair care products, hair detangling preparations, hair styling preparations, non-medicated skin care preparations, skin lotions, skin creams, skin cleansers, body scrubs, body oils, body powders, bath bombs, bubble bath, bath soaps, non-medicated bath salts, cosmetic preparations for the bath, cosmetics and more."
True also appears alongside her mom in Nurtec commercials, which is a migraine medication.
While Kourtney’s children Mason, 12, and Penelope, 9, and Reign, 7, do not have trademarks, her lifestyle brand Poosh is named after her daughter’s nickname.
The most popular brands of the family include Kim’s company SKIMS; Kylie's Kylie Cosmetics, Kylie Skin and Kylie Baby; Khloe’s Good American; Kendall Jenner’s 818 Tequila; Kourtney’s Poosh and Rob’s Arthur George.
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