Havells India announced a new campaign for Magnatron water heaters powered by induction heat transfer technology, which is only available for Havells. The induction-based heat transfer technology enables Magnatron water heaters to operate without any heating elements. This helps to heat the water immediately, thereby saving a lot of electricity. This event was conceptualized by Mullen Lintas Delhi, based on the possible impact of Havells Magnatron's energy saving.

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Due to the advantages of induction heat transfer technology, the advertisement shows the possible positive effects of "power-saving showers". These stories connect two different people in seemingly different environments, and the benefits of one person using Havells Magnatron will accumulate on the other person. This reinforces the idea that the simple act of using Havells Magnatron hot water can do more and light up someone's dreams.

Ravindra Singh Negi, President of Havells Electronic Durables, said: "Havells has been committed to introducing novel and unique technologies and innovations in all product categories on the market. Magnatron is one such technological innovation in the water heater category. This is the first in India. Water heaters using induction heat transfer technology (iHTT) aim to create a new market segment in the water heater category itself, which is different from the existing heating technology based on heating elements. iHT technology heats water at an ultra-fast speed and saves Electricity further supports the greater commitment of Havells water heaters to power-saving showers."

Azazul Haque, Chief Creative Officer of Mullen Lintas, said: "The idea is for Havells Magnatron to represent a business, not to sell technology. This is a high-end water heater with exceptional technology, but we do not encourage customers to buy technology, but hope they believe One purpose. Because of its IHT technology, the product’s purpose of saving electricity is to heat water very quickly, so the electricity saved every time you shower can be used to improve the lives of those who don’t have enough electricity."

The advertisement will be promoted through TV channels and other offline media.