Havells India Limited launched a new campaign to promote Magnatron water heaters with induction heat transfer technology. The event called "Electricity Saving Shower" highlighted the positive advantages of induction heat transfer technology. It has been conceptualized by Mullen Lintas Delhi and will be promoted on TV and offline media.

According to Ravindra Singh Negi, President of Havells Electrical Consumer Durables, the company has been committed to introducing unique technologies and innovations in all product categories on the market. Magnatron is one such technological innovation in the water heater category.

"This is India's first water heater using induction heat transfer technology (iHTT). It aims to create a new market segment in the water heater category itself, which is different from the existing heating technology based on heating elements. iHT technology is superior to The fast heating of water and saving electricity further supports the Havells water heater's greater commitment to power-saving showers," Singh added.

The event video links the stories of people from two different backgrounds. It is based on the fact that energy-saving in the shower can help other families illuminate their houses. Chief Creative Officer Mullen Lintas (Mullen Lintas) said that the idea is to let Havells Magnatron represent a business, rather than sell a technology.

"This is a high-end water heater with extremely excellent technology, but we are not encouraging customers to buy a technology, but hope they believe in a certain purpose. Because of its IHT technology, the purpose of saving electricity is to quickly heat water so that every time The electricity saved in the shower can be used to improve those who don't have enough electricity," Haque further added.

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